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		<title>Phoenix Housing Market Recovery is On Track</title>
		<link>http://www.azmortgagelenders.com/phoenix-housing-market-recovery-is-on-track/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=phoenix-housing-market-recovery-is-on-track</link>
		<comments>http://www.azmortgagelenders.com/phoenix-housing-market-recovery-is-on-track/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 23:16:22 +0000</pubDate>
		<dc:creator>Debbi Hill</dc:creator>
				<category><![CDATA[Front Page]]></category>

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		<description><![CDATA[Phoenix Housing Market Recovery is On Track Posted in Phoenix &#8211; Tucson Market  &#124;  Posted on 02-02-2012  &#124;  Written by Metrostudy News (Phoenix, AZ – February 2, 2012) Most local housing and economic indicators are trending in the right direction in the Phoenix housing market, according to Metrostudy, a national housing data and consulting firm [...]]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.azmortgagelenders.com/wp-content/uploads/2011/10/iStock_000015599358XSmall.jpg"><img class="alignnone size-medium wp-image-180" title="Young couple buying new home" src="http://www.azmortgagelenders.com/wp-content/uploads/2011/10/iStock_000015599358XSmall-300x199.jpg" alt="" width="300" height="199" /></a></p>
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<h2><a title="Permanent Link to Phoenix Housing Market Recovery is On Track" href="http://www.metrostudyreport.com/phoenix-tucson-market/phoenix-housing-market-recovery-is-on-track" rel="bookmark">Phoenix Housing Market Recovery is On Track</a></h2>
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<h3>Posted in <a title="View all posts in Phoenix - Tucson Market" href="http://www.metrostudyreport.com/category/phoenix-tucson-market" rel="category tag">Phoenix &#8211; Tucson Market</a>  |  Posted on 02-02-2012  |  Written by Metrostudy News</h3>
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<p><strong>(Phoenix, AZ – February 2, 2012) </strong>Most local housing and economic indicators are trending in the right direction in the Phoenix housing market, according to Metrostudy, a national housing data and consulting firm that maintains the most extensive primary database on residential construction in the US housing market.</p>
<p>New home starts in the Phoenix area numbered 6,608 in 2011, which is the calendar-year low for this housing cycle and the lowest level of activity since 1967.  Starts, which are based on Metrostudy’s lot-by-lot survey of all new construction subdivisions in Maricopa and Pinal Counties, are down 8% from 2010.  “Starts in the second half of 2011 were up 30% from the same period the previous year, which suffered unduly from the hangover following the expiraiton of the homebuyer tax credits,” said Ben Sage, director of Metrostudy’s Phoenix division.</p>
<p>Regarding new-home supply, inventory figures are reasonably low, which indicates that builders are constructing homes only to meet current demand.  Total new home inventory (single family), which includes all homes that have been started but are yet to exhibit any evidence of occupancy, fell to only 4,519 units at the end of December. The number of new inventory units that are finished but empty, many of which are under contract, fell 28% from the end of 2010 and now number 1,847 units, which is the low point for this housing cycle.  This represents a 3.3-month supply, “which is manageable,” said Sage, “given the current state of real estate. The relatively low count of new homes in inventory is critical to an eventual recovery.  It illustrates that the problem is not with new-home supply as much as with demand.  When buyers return, builders will have to start more homes because they will not be able to satisfy the demand from their current inventory.”</p>
<p>“It’s been a long few years for homebuilding, but things are looking up.  Resale prices are starting to recover, which will help builders be more competitive.  In 2011 resale homes, particularly those appealing to investors and first-time buyers, were priced below replacement cost.  That type of inventory is quickly clearing out, so some demand can be expected to spill over to new homes. Employment is up, unemployment is down, retail sales are up, foreclosures are down, delinquencies are down, resale demand is strong, resale supply is low, home prices are rising, and new-home inventory is low. The recovery is on track, and I believe home starts will be up this year more than most people expect.”</p>
<p>For information contact:<br />
Ben Sage @ 480.756.9300<br />
email: bsage@metrostudy.com</p>
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		<title>New Director named for Consumer Financial Protection Bureau</title>
		<link>http://www.azmortgagelenders.com/new-director-named-for-consumer-financial-protection-bureau/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-director-named-for-consumer-financial-protection-bureau</link>
		<comments>http://www.azmortgagelenders.com/new-director-named-for-consumer-financial-protection-bureau/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 16:44:47 +0000</pubDate>
		<dc:creator>donhagan</dc:creator>
				<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Legislative Alerts]]></category>

		<guid isPermaLink="false">http://www.azmortgagelenders.com/?p=303</guid>
		<description><![CDATA[Just hours ago, President Obama took the bold political step of using a recess appointment to name Richard Cordray as the Director of the Consumer Financial Protection Bureau (CFPB), effective through the end of the U.S. Senate&#8217;s next full session (i.e., year end 2013).  The official announcement was made this afternoon at a campaign-style event [...]]]></description>
			<content:encoded><![CDATA[<p>Just hours ago, President Obama took the bold political step of using a recess appointment to name Richard Cordray as the Director of the Consumer Financial Protection Bureau (CFPB), effective through the end of the U.S. Senate&#8217;s next full session (i.e., year end 2013).  The official announcement was made this afternoon at a campaign-style event in Cleveland, Ohio, a key presidential battleground state.  Cordray&#8217;s appointment comes over significant objections from both House and Senate Republicans to the governance structure of the bureau.  While not objecting to Cordray&#8217;s qualifications per se, Republican leaders had been using procedural measures (pro forma sessions) to prevent a recess appointment absent structural changes.  Today&#8217;s action promises to further exacerbate the political tensions between Democrats and Republicans.</p>
<p>Unless Cordray&#8217;s appointment is ultimately found to be unlawful and an injunction issued against the CFPB&#8217;s exercise of its new powers, the Bureau will now be able to implement its full range of authority under the Dodd-Frank Act, including the ability to regulate non-bank financial institutions and to issue rules dealing with unfair, deceptive, and abusive acts and practices.  Without a Director, the CFPB was limited to using those powers inherited from existing banking regulators.  While MBA supports the goal of stronger consumer protection through a unified regulator, a fully empowered CFPB presents a number of new challenges for our industry.</p>
<p>You should be aware that, despite the politics involved, MBA has taken steps to establish a positive working relationship with the CFPB&#8217;s leadership, including my own personal outreach to Mr. Cordray.  We will continue our efforts &#8211; including direct MBA member engagement &#8212; to help ensure that the CFPB understands issues important to our industry and crafts appropriate policies.</p>
<p>At the same time, MBA continues to support the need for important structural changes to the CFPB, namely that the Director&#8217;s position be replaced by a five-person Commission, that the CFBP be subject to the normal congressional appropriations process, that CFPB rules be subject to review by the Office of Management and Budget (OMB), and that votes to overturn CFPB decisions by the Financial Stability Oversight Council (FSOC) take a simple majority rather than a 2/3 vote.  In short, the CFPB&#8217;s influence on the financial services sector will be unprecedented, and MBA will continue to urge that appropriate institutional checks and balances be in place to ensure that the CFPB&#8217;s authority is used wisely and judiciously.</p>
<p>More than ever, I believe it is critical that any new regulatory policies impacting mortgage finance are sound and well-reasoned.  MBA will be working with our members and other industry and consumer groups to make sure our voice continues to be heard in the coming CFPB policy debates.</p>
<p>This message, including any attachments, contains confidential information intended for a specific individual and purpose, and is protected by law.  If you are not the intended recipient, you should delete this message and you are hereby notified that any disclosure, copying, or distribution of this message, or the taking of any action based on it is strictly prohibited.<br />
_____________________________________</p>
<p><em>Investing in communities</em><br />
<strong>David H. Stevens</strong><strong><br />
</strong>President and Chief Executive Officer<br />
Mortgage Bankers Association<br />
1717 Rhode Island Avenue, N.W., Suite 400<br />
Washington, DC 20036<br />
Phone: (202) 557-2701<br />
Fax: (202) 289-3943<br />
<a href="mailto:dstevens@mortgagebankers.org">dstevens@mortgagebankers.org</a><br />
<a href="http://www.mortgagebankers.org" target="_blank">www.mortgagebankers.org</a></p>
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		<title>FHFA Comment Letter</title>
		<link>http://www.azmortgagelenders.com/fhfa-comment-letter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fhfa-comment-letter</link>
		<comments>http://www.azmortgagelenders.com/fhfa-comment-letter/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 21:04:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Legislative Alerts]]></category>

		<guid isPermaLink="false">http://www.azmortgagelenders.com/?p=280</guid>
		<description><![CDATA[December 23, 2011  Mr. Edward DeMarco Acting Director Federal Housing Finance Agency 1700 G Street, NW, 4th Floor Washington, DC 20552 Submission to: Servicing_Comp_Public_Comments@FHFA.gov The undersigned thank the Federal Housing Finance Agency (FHFA) for the opportunity to comment on its “Alternative Mortgage Servicing Discussion Paper,” released on September 27, 2011.  The world of servicing has [...]]]></description>
			<content:encoded><![CDATA[<p align="left">December 23, 2011</p>
<p align="left"> Mr. Edward DeMarco<br />
Acting Director<br />
Federal Housing Finance Agency<br />
1700 G Street, NW, 4th Floor<br />
Washington, DC 20552</p>
<p align="left">Submission to: <a href="mailto:Servicing_Comp_Public_Comments@FHFA.gov">Servicing_Comp_Public_Comments@FHFA.gov</a></p>
<p align="left">The undersigned thank the Federal Housing Finance Agency (FHFA) for the opportunity to comment on its “Alternative Mortgage Servicing Discussion Paper,” released on September 27, 2011.  The world of servicing has undergone unprecedented stress over the course of the economic downturn.  We therefore appreciate the interest of FHFA and other regulators in ensuring that we collectively work to improve service to borrowers, reduce financial risk to servicers, ensure flexibility for guarantors to better manage non-performing loans, promote market liquidity and enhance opportunities for competition in the origination as well as servicing markets.</p>
<p align="left"> However, we believe that any change to the current servicing compensation model is unnecessary to accomplish these goals.  The current system has served the market well for decades and still remains a viable option, even in these tumultuous times.  Furthermore, any consideration of changing mortgage servicing compensation is premature in light of the ongoing process of developing national servicing standards, in addition to the constantly changing regulatory environment due to the implementation of the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank).</p>
<p align="left"> While we do not endorse a change to the current servicing compensation model, we do recognize that there is a feeling amongst the regulators that there is a need for change.  If FHFA feels strongly that making fundamental changes to the servicing fee structure is necessary, of the options presented in the September 27<sup>th</sup> discussion paper, we urge FHFA to adopt the cash reserve model.  Of the two proposals presented, it is the only one which truly meets FHFA’s stated objective while ensuring minimal disruptions to the market.</p>
<p>The Cash Reserve Proposal, originally introduced by MBA and the Clearinghouse, establishes a minimum “normal servicing fee” and proposes the creation of a reserve account which servicers can use to conduct catastrophic nonperforming loan servicing.  The reserve would be built up over time by placing a small portion of the mortgage cash flow (e.g., 3 bps) into a custodial reserve account, tied to a particular vintage of loans.  Any unused portions would eventually be refunded to the mortgage servicer if they are not required to cover unanticipated operating costs of the servicer.  Under this structure, use of the reserves should be the exception, not the rule, and would not be expected to occur under normal market conditions.</p>
<p>We believe that this approach is the best of the options presented, though we would reiterate: the fact remains that despite the issues in the mortgage servicing market and the need for investment and training in servicing, the current mortgage servicing compensation structure is appropriate and suitable to meet the needs of the market.</p>
<p>Thank you for your consideration of our comments.  If you have any questions, please contact (480) 538-5565.</p>
<p>Sincerely,</p>
<p>Jannine Bielesch<br />
Regional Manager, US Bank<br />
2012 Vice President Elect of Advocacy – Arizona Mortgage Lenders Association</p>
<p>Don Hagan<br />
President Elect 2012 – Arizona Mortgage Lenders Association</p>
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		<title>Federal Housing Finance Agency Re: Servicing</title>
		<link>http://www.azmortgagelenders.com/federal-housing-finance-agency-re-servicing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=federal-housing-finance-agency-re-servicing</link>
		<comments>http://www.azmortgagelenders.com/federal-housing-finance-agency-re-servicing/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 02:04:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Legislative Alerts]]></category>

		<guid isPermaLink="false">http://www.azmortgagelenders.com/?p=275</guid>
		<description><![CDATA[Mortgage Action Alliance, Inc. (MAA) members are encouraged to take action today by sending written comments to the Federal Housing Finance Agency (FHFA) stating that: No change is needed to the current servicer compensation model as this model has served the market well for decades; The changing regulatory environment makes consideration of any change to [...]]]></description>
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<td>Mortgage Action Alliance, Inc. (MAA) members are encouraged to take action today by sending written comments to the Federal Housing Finance Agency (FHFA) stating that:</p>
<ul class="noindent">
<li>No change is needed to the current servicer compensation model as this model has served the market well for decades;</li>
<li>The changing regulatory environment makes consideration of any change to the model premature at this time, especially in light<br />
of the ongoing process to develop national servicing standards; and, If FHFA is determined to adjust the current compensation structure, the cash reserve model is the best option and also the<br />
only option that meets the stated goals of FHFA.</li>
</ul>
<p>On September 27, 2011, FHFA issued <em><a title="" href="http://www.fhfa.gov/webfiles/22663/ServicingCompDiscussionPaperFinal092711.pdf"><em>Alternative Mortgage Servicing Compensation</em></a></em>, a discussion paper seeking public comment on two servicing fee structures. The first structure, which was proposed to FHFA by MBA, would make only modest changes to the existing fee structure. It would require the servicer to set aside separate cash account within the MBS trust which would be a reserve for unusual non-performing loan servicing costs. If not needed, the cash would inure to the servicer. The second fee structure proposed by FHFA in the discussion paper, would make some fundamental<br />
changes to the current fee structure.</p>
<p>After thorough review and analysis by member committees, MBA submitted comments to FHFA. MAA members are now urged to take similar action.</p>
<p align="center"><span style="text-decoration: underline;"><em>COMMENTS MUST BE RECEIVED TO FHFA BY DECEMBER 26th.</em></span></p>
<p><strong>To download a sample letter to send to FHFA, click</strong> <a title="" href="http://mortgagebankers.org/files/ResourceCenter/ServicingCouncil/MBAsSampleCommentLetteronServicingCompensation.doc"><strong>HERE</strong></a><strong>.</strong></p>
<p>To review the FHFA’s September 27th discussion paper, click <a title="" href="http://www.fhfa.gov/webfiles/22663/ServicingCompDiscussionPaperFinal092711.pdf">HERE</a>.</p>
<p>For additional background provided on MBA’s Resource Center for Residential Mortgage Servicing for the 21st Century, click <a title="" href="http://mortgagebankers.org/IndustryResources/ResourceCenters/Servicing21.htm">HERE</a>.</p>
<p>MAA is the premier grassroots lobbying organization of the real estate finance industry. The mission of the Mortgage Action Alliance is to further build a network of individuals dedicated to strengthening the industry&#8217;s voice and lobbying power in Washington, DC and state capitals. <strong>Please forward this email to your industry colleagues and encourage them to take action as well. If they are not MAA members, they will first need to join for free by clicking</strong> <a title="" href="http://www.mortgagebankers.org/Advocacy/MortgageActionAlliance/MAASignup.htm"><strong>here</strong></a><strong>.</strong></p>
<p>Thank you!</td>
</tr>
<tr>
<td align="center">Please direct comments<br />
or questions to <a class="footerlink" href="mailto:wkooper@mortgagebankers.org">wkooper@mortgagebankers.org</a>.</td>
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</tbody>
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<p>&nbsp;</p>
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		<title>Increase to Guarantee Fees with the GSEs</title>
		<link>http://www.azmortgagelenders.com/increase-to-guarantee-fees-with-the-gses/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=increase-to-guarantee-fees-with-the-gses</link>
		<comments>http://www.azmortgagelenders.com/increase-to-guarantee-fees-with-the-gses/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 15:32:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Legislative Alerts]]></category>

		<guid isPermaLink="false">http://www.azmortgagelenders.com/?p=268</guid>
		<description><![CDATA[As members of AMLA, we are providing you with this call to action to ensure that you are aware of events taking place, and additionally, request that you take action.  There is a piece of legislation that has grown legs, has gained much support and is moving too fast without taking into consideration the harm [...]]]></description>
			<content:encoded><![CDATA[<p>As members of AMLA, we are providing you with this call to action to ensure that you are aware of events taking place, and additionally, request that you take action.  There is a piece of legislation that has grown legs, has gained much support and is moving too fast without taking into consideration the harm that it will cause to the housing industry.</p>
<p><span id="more-268"></span>The failed, and now defunct, Congressional Super Committee originally proposed the use of the Government Sponsored Agencies (GSEs) in their efforts to reduce the $1.2 Trillion budget deficit.  This idea has again resurfaced, specifically to sustain and extend the payroll tax cut.  This legislation would allow for an increase between 10-12.5 basis points in the guarantee fees (G-Fees) paid to the GSEs, namely Fannie Mae (FNMA) and Freddie Mac (FHMLC).  This increase would be used to pay for the $38 Billion payroll tax cut extension over the next 10 years.  As David Stevens, President of the MBA, has stated, “using the GSEs as piggy banks for tax policy is a slippery slope.”  We need your help fighting this piece of legislation.  Below you will find bullet points for your review, and as speaking points.  <strong>If you would like more detailed information, please contact Don Hagan (<a href="mailto:hagan1don@aol.com">hagan1don@aol.com</a> or Jannine Bielesch (<a href="mailto:jannine.bielesch@usbank.com">jannine.bielesch@usbank.com</a>).</strong></p>
<ul>
<li>First, this increase will be directly passed on to the borrower, and will result in a higher cost for them to finance a new mortgage.  While the economy and housing market is still in recovery, increasing the costs for the borrower is not the best plan to put into place.</li>
<li>Second, it is a very dangerous initiative to increase the cost of homeownership to support some other part of the government.</li>
<li>Third, GSE reform is still on the table.  As both FNMA and FHMLC are in Government conservatorship there are diligent efforts being made to wind these two giants down, and once again privatize the market.  This new legislative initiative is being set up for failure if in a few years the GSE are no longer in existence, as is currently being planned.</li>
<li>Fourth, there are currently too many other regulations/rulings/legislation that are as yet undecided which will greatly affect the industry and the costs to the homeowner.  For example, a final ruling on the definition of QRM, establishment of National Servicing Standards, FHFA’s proposal to increase the G-Fees, and GSE reform just to name a few.  The manner in which these issues are resolved will change the GSE, their cost and the costs passed on to the servicer, securitizer, originator and ultimately the borrower. Until these are decided upon and enacted, it seems as though Congress would be putting the cart in front of the horse with this new piece of legislation.</li>
</ul>
<p>If Congress does not act, the payroll tax cut is scheduled to increase by two percentage points, to 6.2 percent from a rate of 4.2 percent – which would effectively increase taxes by $1,000 for the average family next year.  It is not in dispute that this is a serious problem, however, it is not one that should be solved on the back of the housing industry. This is moving quickly, and has support by both Republicans and Democrats.  Please do not just delete this email.  This industry and every homeowner needs you to do something! Please educate your partners in the industry and call your district representative today!</p>
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		<title>MortgageEducation.com</title>
		<link>http://www.azmortgagelenders.com/mortgageeducation-com/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mortgageeducation-com</link>
		<comments>http://www.azmortgagelenders.com/mortgageeducation-com/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 20:25:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://amla.dreamhosters.com/?p=63</guid>
		<description><![CDATA[AMLA has partnered up with MortgageEducation.Com to bring continuing education to our members. MortgageEducation.com is a leading, nationwide NMLS-approved mortgage education provider, offering pre-licensure and continuing education, as well as preparation materials for the SAFE national and state exams. The company is one of the few innovative providers who began offering internet-based mortgage education over [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-196" title="Computer Training" src="http://amla.dreamhosters.com/wp-content/uploads/2011/10/iStock_000017541480XSmall-300x199.jpg" alt="" width="300" height="199" />AMLA has partnered up with MortgageEducation.Com to bring continuing education to our members. MortgageEducation.com is a leading, nationwide NMLS-approved mortgage education provider, offering pre-licensure and continuing education, as well as preparation materials for the SAFE national and state exams. The company is one of the few innovative providers who began offering internet-based mortgage education over 10 years ago and the only provider with a nationwide offering in all available formats. MortgageEducation.com has provided resources for thousands of companies around the nation. AMLA Members receive a 25% discount on the 8 Hour Arizona State CE! The NMLS fee is included, and course completions will be reported to NMLS within 1 Business day.</p>
<p><span id="more-63"></span><br />
<em><strong>MEMBERS</strong></em></p>
<ul>
<li><strong><a href="http://mortgage-education.com/StatePage.aspx?StateCode=AZ&amp;RefID=AMLAmembers">List of Classes</a></strong></li>
<li><strong><a href="http://mortgage-education.com/MetaPackageDescription.aspx?PackageID=132&amp;StateCode=AZ&amp;LicTypeID=1&amp;ForCE=True&amp;RefID=AMLAmembers">Descriptions of the classes</a></strong></li>
<li><strong><a href="http://mortgage-education.com/AddToCart.aspx?pid=132&amp;cid=1&amp;refid=AMLAmembers">To Register for a class</a></strong></li>
</ul>
<p><em><strong>NONMEMBERS</strong></em></p>
<ul>
<li><strong><a href="http://mortgage-education.com/StatePage.aspx?StateCode=AZ&amp;RefID=AMLApublic">List of Classes</a></strong></li>
<li><strong><a href="http://mortgage-education.com/MetaPackageDescription.aspx?PackageID=132&amp;StateCode=AZ&amp;LicTypeID=1&amp;ForCE=True&amp;RefID=AMLApublic">Descriptions of the classes</a> </strong></li>
<li><strong><a href="http://mortgage-education.com/AddToCart.aspx?pid=132&amp;cid=1&amp;refid=AMLApublic">To Register for a class</a> </strong></li>
</ul>
<p><a title="Education" href="http://amla.dreamhosters.com/education/"><img class="size-full wp-image-64 aligncenter" title="Partner final Card" src="http://amla.dreamhosters.com/wp-content/uploads/2011/10/Partner-final-Card.jpg" alt="" width="577" height="247" /></a></p>
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		<title>AMLA Website Redesigned</title>
		<link>http://www.azmortgagelenders.com/amla-website-redesigned/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=amla-website-redesigned</link>
		<comments>http://www.azmortgagelenders.com/amla-website-redesigned/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 22:07:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://amla.dreamhosters.com/?p=229</guid>
		<description><![CDATA[To Our Valued Members: I would like to take a moment to share some very exciting news with all of you. In recent months, AMLA has partnered with iBranding, a division of Inspire Business Concepts, a local virtual brand marketing firm to help us take some meaningful strides in developing our virtual brand. As a [...]]]></description>
			<content:encoded><![CDATA[<p>To Our Valued Members:</p>
<p>I would like to take a moment to share some very exciting news with all of you. In recent months, AMLA has partnered with <a title="iBranding" href="http://www.inspirebranding.com">iBranding</a>, a division of Inspire Business Concepts, a local virtual brand marketing firm to help us take some meaningful strides in developing our virtual brand. As a result, I am very pleased to announce that we have now launched a completely revamped website. This new site will provide several key benefits to our members and the mortgage lending community as a whole:<br />
<span id="more-229"></span><br />
<img class="alignright size-full wp-image-232" style="border: 0pt none;" title="Changes" src="http://amla.dreamhosters.com/wp-content/uploads/2011/11/iStock_000017765581XSmall.jpg" alt="" width="267" height="221" /></p>
<p><strong>Increased usability and intuitiveness</strong> &#8211; our new site has been completely optimized with a fresh, minimalistic design that makes content easy to find and interact with.<br />
&nbsp;<br />
<strong>Dynamic content</strong> &#8211; our new site utilizes a class-leading content management system (CMS) that makes it extremely quick and easy for content to be updated by the organization and its members.</p>
<p><strong> Increased member engagement</strong> &#8211; our new blogging platform and content management system will make it easy for our members to both provide and interact with valuable content on our new site.</p>
<p><strong>Increased consumer engagement</strong> &#8211; with fresh, hyper-relevant content being supplied by our members on our easy to use content management system, we are confident that we can drive engagement from consumers, which will create greater exposure and opportunities for our members.</p>
<p><strong>New events calendar</strong> &#8211; we’ve enhanced our events calendar by making it more accessible and more intuitive to navigate.</p>
<p><strong> Increased marketing opportunities</strong> &#8211; we will be partnering with Inspire Branding to offer advertising services to our associate members, which will allow them to purchase ad space and eye-catching ads that will help them to reach a targeted audience at extremely affordable rates.</p>
<p><strong>Integrated PayPal functionality</strong> &#8211; we will now be using the super-secure PayPal platform for online payment processing.</p>
<p>It is my hope that you will all enjoy the enhancements to the new site. If your business could benefit from similar services, don’t hesitate to reach out to our friends at iBranding for more information: <a title="iBranding" href="http://www.inspirebranding.com">www.inspirebranding.com.</a></p>
<p>&nbsp;</p>
<p>Sincerely yours,</p>
<p>&nbsp;</p>
<p>Ted Theiste, President</p>
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